100 – Travel Media Group’s Suite Spot 100th Episode Celebration

Episode Transcript

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Ryan Embree:
Welcome to the Suite Location where by hoteliers check in and we look at out what’s trending in hotel advertising and marketing. I’m your host, Ryan Embree. Good day every person. And welcome to the 100th episode of the Suite Location. Thank you all for signing up for me. This is your host for the hundredth time, Ryan Embree I’m just so happy that we eventually created it to this episode. This is a really humbling expertise. You know, we started off this podcast, this electronic promoting podcast back in 2018. It’s just so a great deal support from Journey Media Group and, my teammates about the several years. I don’t forget the to start with episode when we ended up making an attempt to come to a decision on the name. We had, a few different names. We landed on the Suite Location and listed here we are at episode 100 4 decades afterwards, just some swift information before we get begun. And we definitely are gonna share some material now, but this podcast is, streamed more than SoundCloud, iTunes, Google Podcasts, Spotify. Now above this earlier, back in 2021 and Stitcher as effectively, we’ve got over 50,000 plays and 600 followers from all those web pages. So again, just so humbled and grateful for all of our listeners out there, where ever you are listening from. So now with episode 100, these kinds of a celebratory milestone, I figured what we do right now is it’s possible basically depend down some of my most loved and really the most performed and common tracks that we have experienced above these earlier a hundred episodes. We covered a whole lot of subjects when it will come to resort electronic advertising and marketing. And it is funny to listen back again to some of the initially couple episodes. The issue issue in which we speak about on the Suite Spot is engineering is social media is name administration for, for hotels, and this know-how developed so immediately. So attention-grabbing to go again to individuals to start with couple episodes, to see what we ended up speaking about and, and how that seriously bridges to now and see how much things adjust. So let’s start the countdown, the quantity a person. So we’re not gonna function backwards. We’re gonna begin at range a single and function our way down. Range just one, basically episode 84, how to marketplace your hotel’s breakfast possibilities. And we did not foresee for this episode to be so well known, but it would make sense, proper? 1 of the things I know I’ve talked about on this podcast, one of the points that truly adjusted the most throughout these, these last couple several years with the pandemic is how a lodge serves breakfast to his guests. It’s a staple. It is some thing that we’re all utilised to as travelers coming to the home, observing that breakfast buffet, looking at that waffle maker, often that scorching breakfast, that continental breakfast and how that’s actually altered, proper? And naturally it started off with the pandemic of a wellness and safety difficulty of seeking to decrease close contact between your visitors and your employees. But then it’s type of also in 2021, 2022 has turn out to be a staffing challenge, correct? A whole lot of accommodations however are having difficulties with this, and they are not equipped to employees their breakfast area. They are not capable to maintain up with the company that are coming in and out cleaning right after them making sure that the food stuff is getting refreshed. So, you know, this episode, we took a deep dive into saying not only how to current market your breakfast options, but how to set the suitable anticipations of what your breakfast offerings are currently, since there is just these kinds of a massive spectrum there of in which hotels are at. And some of that also relies upon on the place you are positioned in the place, proper? We noticed some components of the place, that had been a whole lot slower acquiring back to quote unquote regular and experienced limits at their lodges. So it was more difficult for them to get back again to that breakfast that guest have appear to adore. So if a traveler was traveling from just one location of the state to yet another position, and they ended up anticipating this simply because all the lodges in their place had been again to normal that could lead to issues. So this was a fantastic episode, super, tremendous popular, all over again, kind of a surprise, but you know, when you really sat down and believe about it, genuinely not that surprising due to the fact of the historical past of the final couple several years, range two was episode 94 and this, it really speaks to what I talked about at the starting of this episode, ideal? The evolution of points like social media engineering, and how much that modifications just months or, or several years around many years, this episode was all about Instagram reels for lodges, ideal? So we pride ourselves at Vacation Media Group at currently being at the forefront of lodge, electronic marketing. We are the industry experts. And a person of the points we glance for is new styles, developments, and features, specially when it will come to social media platforms, cuz that is what we do for resorts. We associate with them. We enable develop tailor made content material for motels on spots like Twitter, Fb, LinkedIn and Instagram, correct? We know how well known Instagram is, specifically with the more youthful travelers, millennials and gen Z. And just one of the things that Instagram experienced just lately introduced was Instagram reels. And this was a attribute that was definitely pointed at TikTok, correct? And they had been attempting to perhaps steal some of that market share. These were these kind of 30 to 2nd clips that people could share on Instagram form of like Tik Toks in purchase to possibly boost things on assets, encourage amenities, breakfast solutions like we just talked about. So this was a new characteristic that was lately introduced from Instagram. And this episode was unquestionably wonderful. We brought another person from our social solution team on as a visitor speaker to sort of wander us by way of how to use and what some most effective techniques are for Instagram reels. Quantity 3 was episode 80, how to industry your hotel’s new renovations. Proper? So one of the issues that we really targeted on all through the pandemic for accommodations was naturally how to get far more occupancy in a time where travel just was not going on, proper? Other than out of necessity. But some inns made the decision to go a absolutely various route and shut down wholly to definitely do some new renovations, proper? To renovate that lobby or completely redo their rooms or features. And when we got out of the pandemic, they, we experienced these practically brand name new inns, renovated inns that we were being on the lookout on how to market and market place. So we shared some genuinely excellent approaches, suggestions and most effective methods on how you can share on social media, build some exhilaration, discuss to that and your evaluation responses, your name management, mainly because you are only new for so very long. I try to remember that was 1 of the vital phrases that we ended up chatting about. New is new for just a small amount of time. So you want to get advantage of it whilst you can. There is definitely new renovations is some of the finest times to get these five star critiques and truly put your finest foot forward out there with these types of a massive, large funds investment. We know, happen with renovation. Range 4 of our most well known episodes at any time on the Suite Location. This was episode 86 preparing your hotel’s 2022 social media calendar aspect 1. So this was this sort of a huge episode that we essentially had to do two pieces of it. And this is truthfully just one of my favourite episodes. We had Aislynn Roberts on and she’s 1 of our workforce associates from consumer results. And she speaks to hotels on a everyday basis seeking to come across inspiration for them to discover posts about gatherings, regional tales, amenities, seize bookings by way of social media. So what we made the decision to do was get a calendar, the 2022 calendar. And we went by means of every one time and began to fill out that calendar, give suggestions for the summertime, the spring, the winter and the fall to assistance hoteliers fill that calendar out with just fascinating content material. And all over again, this was just a person of my favored episodes, truly just finding innovative and, and sharing with lodges. Some actually, genuinely one of a kind approaches to, to spur engagement on their social channels. Amount 5 was episode 83 superior sentiment analysis and reporting. Now this was with Jason Lee, our main technological innovation officer, most likely a single of the most recognizable voices on this podcast. He’s been with me innumerable occasions. And the cause is, is due to the fact exactly what this episode was all about. A new rollouts for Vacation Media Group, digital solutions for hotels. So Jason and his product or service and growth group were being hard at work. Have been really diving deeper into insights and data from guest opinions. And this episode is all about that. Chatting about how we get that data from visitor evaluations and how we supply that information again to the hotelier to make smarter operational and money choice. So this was a genuinely wonderful episode accomplishing a hundred podcast episode could not have been accomplished without the need of the assist of my promoting workforce and the help of Journey Media Team and listeners like you. So I want to thank you, but we have also had some company exterior of the Travel Media Team business, be a part of us, some genuinely large names in the business. I recall we had a few episodes of Yan Phitom from STR during the throes of the pandemic the place we talked to him about, you know, what was on the horizon. What was the STR info indicating to us which could provide clues? Due to the fact we experienced hardly ever been through some thing like that in the sector we have been by way of recessions prior to, but nothing at all, nothing at all like we noticed the past couple a long time, oh, we had hospitality influencer. Rupesh Patel on to converse about name administration and how vital that is for his hotels and, and what he’s executing right now. Michael Curran from Aimbridge Hospitality and Kirk Petterson from Siteline hospitality. So some big gamers from hotel management teams just sign up for us and, and give ideas and methods on electronic promoting. And I’m so grateful we have so lots of extra friends not capable to get to proper now, but thankful for. So if you haven’t checked out some of all those episodes, be sure to do cause they’re really, quite insightful. And by performing this a hundred episodes worthy of, we’ve also have some seriously unique annual episodes that we do every single calendar year that I have genuinely come to appreciate and are some of my favorites. A single of them is with our VP of solution and growth, Patrick O’Brien. He arrives on each calendar year and we glimpse at the major 5 sentiment tags for lodges throughout the region. You know, we’ve talked about cleanliness, which was a substantial tag and subject matter in the course of the pandemic, naturally, and Patrick not only shares this information with us, but he also shares means that you can reply to testimonials as perfectly as leverage this knowledge for your social media internet marketing and web-sites. One more once-a-year episodes we do with is with our president Dana Sanger. We do a 12 months in critique at the finish of every single calendar year, just talking about the remarkable accomplishments that the Journey Media Team team have accomplished and, and milestones and goals that they’ve strike as very well as the price that we’re ready to supply for our hotel associates. We’ve been in hospitality, as I have outlined prior to for above 40 years and, and have accommodations that we get the job done with throughout the nation. So this is a seriously interesting episode to sort of replicate on all the items that we have performed to aid even more individuals partnerships and convey on new and present relationships in the business. And then final yr in 2021, we had a single of, I would say the coolest collection. And this was getting ready to listen to you, our audience, the listeners, the resort listeners out there, and what they ended up equipped to do is share their stories of what we named hospitality heroes. So we experienced a, a number of episodes that we did in this collection just to identify some of people hoteliers that went above and past throughout what another person argued the hardest time for our business. And there ended up just some incredible, awesome stories. And it was just such an honor to share these in excess of a channel on a forum like this. And with that, I am incredibly psyched to announce that we are carrying out a second sequence, which is likely to be named Hospitality Trailblazers, where we are gonna just take some of the largest and loudest voices in the resort business. And we’re gonna invite them on the Suite Location. We’re gonna talk and we’re gonna select their brain, talk to them what they believe about what is what’s on the horizon. What they consider are some guidelines and tricks. When it will come to digital advertising for their administration team, we are gonna have some actually, really great company and I am super stoked about it. So you’re hearing about it here. 1st a lot more specifics to arrive about Hospitality Trailblazers. This is our second sequence that we have finished to kind of definitely amplify the voices of our field. Because again, we, we, we’re such a tight knit group, but again, as we wrap up nowadays, I just wanna thank absolutely everyone. My Journey Media Group crew, my advertising and marketing workforce for all the difficult work that they’ve set into this, a hundred episodes is no easy feat. I wanna thank you. The hotel listeners and invite you. I know if you’ve been listening to us for some of these episodes would invite you to depart us a assessment. We’d really like to hear your feedback and suggestions about what we’re doing, tips about what you’d like to hear for our next a hundred episodes. So this is Ryan Embree signing off for the hundredth episode. Thank you. Thank you. Thank you. And we will chat to you following time on the Suite Spot. To sign up for our loyalty system, be positive to subscribe and give us a 5 star reading on iTunes. Suite Location is developed by Vacation Media Team. Our editor is Brandon Bell with cover artwork by Barry Gordon. I’m your host, Ryan Embree, and we hope you savored your continue to be.