How To Make Money With A Travel Blog: Easy Strategies That Work!13 min read
Do You Want To Earn Money With Your Travel Blog / Website -While Traveling – (Even Sooner Than You Think)?
Disclaimer: Post was updated in July 2022 and first published in 2014.
If you are reading this article, it is probably because you have a travel blog or a website and want to know how to monetize it, right? Then read on because you’re in the right place!
Or perhaps you are already making money with your blog, but it’s not enough to pay the bills, and you are wondering how to improve and take your blog income to the next level.
If this is the case, you are in the right place, and for once, I want to start with the good news. Even if your blog doesn’t have a massive amount of visitors yet, you can still take it to the next level and make some serious money in a totally legit way.
Or maybe you already have the traffic but don’t know how to convert it into a side income? This article can help you too!
First thing’s first: before you trust me enough to read what I have to say, I think it’s fair to tell you why I am entitled to write about how to monetize a travel blog. I’m no Neil Patel, after all 🙂
Why You Should Read This Post: “My Case Study”
I’ll be honest here. I’m a very lucky girl.
Only three months after I started monetizing my blog, I already earn as much as an average 9 to 5 job. And I’m here to help you achieve similar results. When I started my website, I had no idea how to make money with a blog. It was unprofessional, and I started working on it seriously only 10 months ago.
Because of this slow start (and the fact that English is not my native language), I still have a lot of work to do, but despite this, I’m already in a good shape, money-wise. So if I managed to succeed, you can too!
Below is a screenshot of my stats since I started blogging. It clearly shows you how taking your blog seriously and working hard will give you tangible traffic (and money) results.
I have to add that these great results came from super hard work and a little investment in 2 major things that truly changed my website, from amatorial to professional:
1 | CHANGING MY HOSTING PROVIDER:
(God bless Siteground, no, really!)
After some major issues with my previous provider (an Italian company called Webhosting), I researched for months to see which provider was the most reliable. This review of Siteground was what finally convinced me to make the switch.
I decided to go with Siteground and I’m still with them because since I made the switch, I saw a spike in traffic and an overall more reliable website performance. I’m just annoyed that I didn’t choose them from the beginning.
The new hosting also helped tremendously rank higher on Google, which means more traffic and conversions! I will write a separate post about why I love Siteground and their 24/7 live Customer Service (not sure the love is mutual poor people, I tend to keep them busy with every tiny detail but they are always very patient!). I also started noticing that many of my colleagues were also using it. Not a coincidence 🙂
2| CHANGING MY OLD THEME TO “PRO.”
It took me one year to find it and when I did: Love at first sight!
Another small investment, but well worth the money! My theme is X Theme (now switched to Pro, same family, only better!). After I made the switch, I had so many people asking me about it, so if you want to see the features, you can look at it here. I can tell you that it took me almost ONE YEAR to choose it. Yep, that long.
I wanted to be 100% sure that once I got this one, that would be it. And in fact ..it is! This theme is so versatile that I could still use it and have a completely different layout. I have a fresh example to show you how two websites can look very different using X theme.
I recently created a secondary website about Sardinia from scratch and even a third one about Beauty &lifestyle.
Click on the link and check for yourself: do they look similar to you? And the Theme is the same. I LOVE THIS! I won’t go into many details here, but having a professional theme makes a HUGE difference, and I saw it right away!
I AM IN THE PROCESS OF SPEEDING UP MY WEBSITES WITH WP ROCKET!
I already see results on this website’s home page (before it was a serious disaster, and Google hates slow websites!), WP-rocket is a game-changer, and it’s well worth the investment. I recommend it if you are serious about your website.
You can create as much great content as you want and have the best theme in the world, but if the website isn’t as fast as it can be, you won’t go far. When implementing wp-rocket, you’ll see some stats improving immediately, and some others will take time, but it will help immensely, that’s for sure.
How a few small changes made a massive difference!
I was featured in one of the most influential newspapers in my region, and I immediately started receiving many messages from people asking me how I did it. The most recurring questions were:
How can I start a website or blog from scratch?
What are the best ways to monetize a blog/website?
How long does it take to make money with my blog/website?
Did I just wake up one morning and see the money rolling in? I wish It was that easy, but you already know that creating a good website and making money is a hell of a job. It takes time, patience, and hard work.
But it’s not all bad news. It’s all about finding out what works for your blog and following the three golden rules for any entrepreneur:
Do what you genuinely love. Do it with passion. Never give up.
In this post, I will focus on the top 3 strategies I used to monetize my travel blog to give you some tips and speed up your earning process.
Besides the conventional, direct ways to make money fast online, you can also have an income by using your website as a portfolio of your work to get some freelance assignments. There are various ways to be a freelancer with your travel blog (see the dedicated chapter below!)
MY TOP 3 STRATEGIES TO MONETIZE A TRAVEL BLOG
1| AFFILIATE MARKETING
Affiliate programs are a good option for many travel bloggers. The opinions on this model vary from ultimate hate to absolute love.
In my case, it was love at first sight. Besides CJ (in the picture), I have other affiliate programs that give me even better results: Booking.com and Affiliate Windows. I’m also experimenting with Amazon on my article about what to pack for your trip. Now, I’m getting decent results with two specific pages on Travel & Photo gear and Travel beauty Products pages.
But before you run to your blog and start putting random links to affiliates everywhere, I want to share my experience with you and show you how to make it work.
What is affiliate marketing? If you are not familiar with affiliates, here is an explanation:
“A way for a company to sell its products by signing up individuals or companies known as”affiliates”who market the company’s products for a commission”
In a nutshell, I search for products/services that my readers might find useful (but most importantly, that I have tested myself and find reliable) and put laser-targeted deep links into my articles.
This approach has worked wonders for me for four reasons:
1| The articles rank very high on search engines.
They are among the top 3 results on Google for a few profitable keywords. The competition for my keywords is medium-low, and I also rank high with “long-tail keywords.”
2| The articles give added value to my readers.
They have a “personal touch,” show my expertise and give the readers precise answers to their needs. This leads to interaction(more comments) and conversions.
3| My affiliates have high conversion rates and/or good commissions.
4| The topic is in a profitable niche, and it’s targeted to a specific segment of my audience.
That said, the results with affiliates don’t come overnight and do not apply to all the posts.
What Approach Should You Take with Your Affiliate Programs
First: Focus on SEO
You have to make it to Google’s first page by implementing internal and external SEO strategies, which take up to 3-4 months. It usually takes less for blogs with higher PR and Domain Authority to rank higher on Google (if you do your homework properly).
Very Important: people don’t realize the importance of a good hosting provider.
As soon as I switched to my new one (Siteground) in 2014, my site started ranking higher for more keywords.
Why? I will write a separate chapter about this as there is so much to talk about, but for now, let’s say that the user experience has improved drastically, and Google noticed that, super good for SEO (I wish I had discovered this sooner!)
Try at least 5-6 affiliate programs to see which ones work better with your audience. A trial and error phase can take up to 1-2 months.
Continue to give added value by replying to the comments in detail. Time-consuming but worth the investment. Your readers will see this as proof of authority and trust, which leads to high conversion rates. I made more than $250 in commission by replying to a comment a few times. How? I linked to my affiliates in the comments as well. Not bad, huh?
A word of advice
Don’t obsess too much over Page Rank and Domain Authority. When my most profitable article made it to the first page, my blog was not even one year old and had DA 0.
Write good quality content, and in time, it will pay off in your Google rankings. Having quality backlinks is still important, but in my case, they were not the main reason why I am making money today.
WHAT NOT TO DO WITH AFFILIATES (learn from my mistakes)
DON’T put random generic links everywhere:
Maybe with the hope that someone will click on them. It doesn’t work well and is counterproductive as the reader is not stupid and will find it annoying. Always place relevant, useful deep links. Banners don’t convert as well as links.
DON’T keep links that are not performing:
Simply remove the links when you see that an affiliate is not performing after a month or two. They are just eating up space and distracting from your best-performing programs.
DON’T follow the crowd:
Don’t put an affiliate simply because other bloggers are making money. Your blog and your audience might be different and not perform the same way.
DON’T get discouraged too soon:
You are already using affiliates, but you’re not seeing much monetary return? Have a deeper look at your best articles, and keep trying new affiliates. It took me a while to make it work, but when I finally found the right ones, they became a steady source of income.
2| Cooperations With Brands + Sponsored Posts
Cooperating with important brands can take many shapes and forms, one of them is via Sponsored posts, one of the most popular ways to earn good money with your travel blog. However, this monetizing model is somehow controversial.
- For Visibility: The advertisers pay an influential blogger to have more visibility and, consequentially, to increase their earnings and reinforce their brand image.
- For SEO: The advertisers who pay you to place a link or an article written by them for SEO purposes. They usually target websites with high PR and Domain Authority and request a “Do follow” link.
Even when I had Domain Authority 0, I received a few business proposals, and I turned them down because buying and selling links goes against Google’s policy. Like it or not, that’s the way it is, and I don’t want to risk months of hard work for a few bucks now.
Update: Now Google allows Sponsored posts usually with a No Follow link but it’s at your discretion if you truly trust the brand you can leave it Do Follow. I don’t get the panic of leaving a link Do Follow if you do believe the company is valid and you want to vouch for it.
Anyway, I digress 🙂 More importantly, Google is now asking you to add the “Rel=sponsored” to the link to signal that your content is sponsored.
How To Find Legitimate Opportunities for Sponsored Posts?
Sometimes sponsors will find you and contact you directly. Some will just want exposure on social media, whilst others want to publish content on your website. The downside is that you need to wait for the sponsors to find you or pitch them and hope to get a positive response.
They are great places to connect influencers (bloggers) with sponsors quickly and easily. Unfortunately, many of these websites still accept advertisers looking for “Do follow” links, with the risk of getting penalized by Google.
Sometimes they offer me good money to advertise or mention products that have nothing to do with me or with travel and even if the idea of earning 200, sometimes 400$ is tempting don’t fall for it.
One time I was offered more than 5000$ for a product, and I had to decline… no kidding! I said no, as I couldn’t see myself promoting something I didn’t find exciting or at least useful for my readers.
The product itself wasn’t bad at all. But a good partnership with an advertiser is when you believe in the service/product, and you’d try it yourself even without being paid.
So my advice here is: By all means, sign up to these marketplaces but on your profile make sure to clarify what your website is about so that they will send you only relevant sponsors. A win-win situation for everyone!
How Much Money Can You Make with Sponsored Posts?
Sponsored posts have a huge potential in terms of profit, and your earnings depend on a few factors:
1|Your blogging schedule:
If you write at least twice weekly, you can easily squeeze in a sponsored post. It is not ideal to only write sponsored posts, so the more you write, the better you can make them work for your website.
2|How your audience reacts to sponsored posts:
Make sure to publish only content with added value for your readers: sponsored or not, it shouldn’t make any difference to them. After all, I’m suggesting a product or service that I would use myself with the affiliates. Sponsored posts take a different approach, but the concept is the same.
3| How much you can charge for a sponsored post:
It mainly depends on your influence. The more your audience is engaged, the more you can charge (from $50 to $500 or more).
I love this monetizing model as it helps me diversify my income. Relying just on affiliate marketing is a risk, and it’s best to always implement different ways of making money to be on the safe side.
3| Free Lance Assignements:
Besides the conventional, direct ways to make money online, you can also have an income by using your website as a portfolio of your work to get some freelance assignments. There are various ways to be a freelancer with your travel blog.
Below is the list of what I did to earn some more money during my trips:
- Free-lance photographer for hotels and hostels (I got paid and received free accommodation)
- Writing assignments in Italian and English for online magazines
- English-Italian translator for online and printed publications
- Paid consulting for people who needed to plan a trip to Sardinia.
These are all good ways to use your blog to earn money indirectly. If you know a second language or have specialized skills, you should put them in your media kit and try to find people interested. It’s easier than you think.
3+1 Final Tips To Find Freelance Jobs Through Your Blog
1| Business cards:
Always bring a few business cards with you, even if you are going to a beach party. You never know who you are going to meet. I got a few assignments during random social events. Handing out your business card is a sign of professionalism that gives you more chances to be considered.
2| Be proactive:
I scored my first paid photoshoot when I saw a flyer attached to a hostel door saying, “Searching for Professional Photographer.” I am not a professional, but I asked to talk to the manager, handed over my business card, and showed her my blog. She liked it and decided to hire me, as I was less expensive than a professional. It was a win-win situation.
3| Attend blogger/travel industry events:
Very important. So important that I wrote an article/guide after attending the WTM (World Travel Market) in London last year. You can find many useful tips in it, so check it out!
4| Think outside the box:
This is the most important advice I can give you. You are probably thinking, “Ok, but how exactly”? I know a blogger who partnered with a local travel agency, and she now promotes the destination in exchange for a % of the sales.
Some bloggers organize tailored trips, cooperate on consulting websites or create their products/services. The possibilities are limited only by your imagination.
Get creative, be patient and work hard.
Trust me, the results will arrive sooner than you think!